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Keith reed - founder and Executive Director

Affectionately known as "Coach", Keith Reed is the tireless dedicated man who has been reaching and teaching Tulsa youth for nearly 20 years. To know him is to love him!

“Some of these kids have been deprived of a childhood. When they come here, I’m Pops and they are my kids. The first thing we work on is manners. When a person has good manners, that can lead to a good job. Before you can go anywhere in life you need a foundation, and we teach them that. If we keep them busy, they won’t be getting in trouble. We want to keep them out of trouble.”

Coach can be reached at flashreed@gmail.com


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Darin Alred - President

President of Southwestern Payroll. Started at Southwestern in 2001 as a System Analyst/Developer while completing a BS in computer science at OSU. Moved up through Senior Systems Analyst to Vice President and General Manager to President and Owner in 2012. Previously was a professional chef for fifteen years. Received honors during his education, restaurant and payroll occupations.

Darin can be reached at darin@swpay.com


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Dave Staudt - Treasurer

Dave heard of Coach Reed in 2011 and got on the Reed Community Foundation board as its treasurer, handling the finances and freeing up Coach to do what he does best.

Dave is particularly driven to assist Coach Reed in helping in the North Tulsa community.  After being out of the city for his career, he was shocked a few years ago to learn about the 1921 Race Massacre, which wasn’t mentioned in the Tulsa public schools when he was growing up.

He’s an over-the-hill boxer who has fun letting the little kids beat up on him in the ring.

“While I enjoy the Board duties of such an effective charity, the most rewarding activity is helping the founder, Coach Keith Reed, and his staff in working with the children and youth who attend the after school and summer programs. My presence adds to Coach's objective of providing positive male role models for children who often lack them at home and in their neighborhoods.”

Dave can be reached at dstaudt@reedcf.org


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Kevin Pauli - Secretary

Kevin is a Cloud Analytics Architect for Bayer AG. He holds a BS in Computer Science from OU and has 25 years experience as a professional software engineer. He attends All Souls Unitarian church and also enjoys playing guitar in a band with friends.  

"I started taking my sons to Coach Reed when they were 6 years old, for the workouts but also for the experience of diversity and bridging cultures. When I saw the work Coach was doing and saw the incredible impact he was having on the community, I couldn't help but get involved!"

Kevin can be reached at kpauli@reedcf.org.


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Dan Simoni - Vice President

Dan is the Managing Partner of the PricewaterhouseCoopers office in Tulsa.   Dan has been with PwC for twenty four years and he has held various leadership roles throughout his career.

In addition to the Reed Community Foundation, Dan serves on the Boards’ of Street School, Tulsa’s Committee on Foreign Relations, and the Tulsa Chamber of Commerce.  Dan is also a Go Red for Women member and is active in American Heart Association and United Way activities.

“When I visited the Reed Community Foundation and observed first-hand the incredibly positive influence ‘Coach’ Reed has on these inner city children, I was moved.  I decided to do what I could to help Coach Reed continue to do what he does.”


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Doug Custer - Director

Doug is an IT Project Manager at Cimarex Energy Co in Tulsa. Doug has been with Cimarex since 2007 where he started as a senior programmer analyst. In addition to helping Coach Reed, by connecting with the kids of the Reed Community Foundation and trying to be a positive mentor/role model, Doug also is very active in a large local church where he spends a lot of time leading men’s small groups and serving in the live video production area.

“I first became aware of RCF when our church did a local outreach for them. I was immediately drawn by the heart of Coach Reed who is just trying to help kids get pointed in the right direction in life. With honesty, discipline, and love that I see Coach provide these young people… I wanted to be involved and help these kids stay the course and experience success in their life.”


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Andy Coe - Director

Andy has been employed by Hilti Corp for 27 years in various leadership roles and is currently the Merchandising Manger for the retail stores in North America.    During his career, Andy has developed a passion for developing leaders and training.   While being a father of adult children and adopted teens, he and his wife, Alice, enjoy mentoring parents. 

“From the moment I met Coach Reed he has been a dear friend.   I love his passion for young people and wanting to be a father figure.   His ability to connect with young people and establish accountability with love is purely outstanding.  It’s a thrill to be able to help coach reach children.”


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Burt Holmes - Ex-Officio Member

Burt is co-founder of QuikTrip.

“Keith Reed is taking care of 60-90 kids and their families on a shoestring budget. He has poured his life into helping people because of his social worker mentality. I am happy to participate in an effort the bring financial structure to the Reed Community Foundation.”